Well begun is half done. AIM to New Beginnings helps couples establish the fundamental infrastructure to grow into a strong family unit by providing the foundation for good nutrition, fitness, and wellness in a growing household. A personal health coach facilitates expectant and new parents in practical ways to positively establish the health norms for themselves and their growing baby. AIM to New Beginnings is offered in two separate phases: Phase Pregnancy continues until childbirth. Phase New Baby continues for 6 months post-childbirth.